User-, Customer-, Stakeholderinvolvement; Acceptance among Target Groups; User-Centred-Design; Requirements Engineering
Increase European protein self-sufficiency
We are interested to partner with research projects and offer e.g. the following tasks in projects with a focus on Nutrition
1) Detailed analysis of target groups / Segmentation and definition of consumer types
In order to ensure a high level of consumer acceptance through tailor-made products, the various preferences and dietary habits of the target group in the focused age groups are analyzed in detail.
2) Evaluation of acceptance of developed products / ideas
We test and help to optimize e.g. the flavor and packaging (size, design) of nutritional products, and are also experienced with supporting the development of early marketing approaches that meet the needs and requirements of the target groups.
3) Integration of results into acceptance models
The results can be integrated into an acceptance models. The aim is to outline which product features (such as packaging, taste, texture, sustainability issues, foregrounded features, placement, marketing) contribute to the acceptance of the products from the perspective of which target group.
YOUSE is an experienced SME from Berlin, Germany, that assists companies and research projects with the user-oriented development of (nutritional) products and services. The consistent inclusion of the target user groups and stakeholders allows us to transfer their knowledge and feedback to developers and manufacturers of innovative solutions. YOUSE methods are based on many years of experience in Innovation Management, Human Machine Interaction and User Experience research, as well as extensive contact with users and stakeholders. The company was founded in Berlin in 2010 and has now a staff of 25 people. YOUSE supports a variety of research and industrial projects in the fields of nutrition, industry4.0, robotics, health and care. Customers include well-known companies and organisations such as Daimler, DIN, rbb, German Telekom and the Fraunhofer-Gesellschaft. Moreover, the portfolio of YOUSE includes ideas and knowledge from workshops, field tests, requirements analysis and assistance in the development of standards and certifications for UX. YOUSE has received an EXIST grant from the European Social Fund and won the Business Plan competition at Berlin-Brandenburg.